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What We Think

AI & PR

2/14/2018

1 Comment

 
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Artificial intelligence (AI) is everywhere these days -- from our phones and cars to advertising and healthcare. There have also been ongoing debates regarding AI taking over journalism, making newsrooms around the world leaner than they already are. 

The field of public relations has also been targeted by AI, but like with journalism, there is a larger debate around the lines between artificial intelligence and human intelligence. While data continues to be a larger contributor to the stories being told (earnings, growth, etc), one critical element to all stories is the human perspective. AI is getting incredibly impressive. Sure, computers can quickly spit out sports scores and write up a brief article on the most recent economic numbers. And Alexa certainly can have a sassy sense of humor at times but it is going to be a while before the human element -- the emotions of a story -- can truly be conveyed by a computer.

Until that time, we will still need journalists and PR professionals to wade through the numbers and dig into the human intelligence and emotion of the stories that need to be told. 
1 Comment
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8/13/2018 07:15:40 pm

Artificial intelligence is scary. Well I am not sure if it's just me, but I will always stick with that thought in mind. If anything is predictive, it is prone to make wrong judgement. Anything that operates in an ultra fast manner might make mistakes. In fact they have more chances of making mistakes. What if all these robots one day decided that we humans are the ones making a terrible mistake? What if they all decided we are the ones responsible for a possible destruction of their own habitat? I am 100% sure they will also have survival in mind.

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    Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.

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