July. Yes, we are now over halfway through 2017.
Frightening, isn't it?
Where has the time gone? With most communications programs, it usually has been taken up by reactive and urgent projects. Occasionally, you are able to sprinkle in a few proactive and long-lead activities if you are lucky.
Regardless of where your time has gone so far, it is important to reflect and prepare. Similarly to how you need to prepare for the upcoming year, take stock in what's working (and what's not) and adjust accordingly.
A few things to think about: Have any of the themes and priorities changed for the business as a whole or an individual segment? Have any of the stakeholders changed? Has the product roadmap or merger/acquisition strategy shifted at all?
What's going on with the competition? Have there been any major shifts or milestones in the industry?
What's important for customers and partners at this stage in the year? Have their priorities changed at all? Are your messages resonating with prospects?
While consistency is important in any communications program, there is no point in continuing messaging or campaigns that keep the team spinning without true results or just don't resonate. Take the rest of the summer to reflect and adjust the program for the remainder of the year.
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.