Over the weekend, I read Jason Lemkin's "A SaaS Founder's Guide to PR" on LinkedIn. He makes some great points. But he also oversimplifies and glosses over some of the most important elements of a successful PR program.
It can be easy to make assumptions about PR -- from identifying success measurements to hiring an agency to guaranteeing coverage. PR takes work. It requires a talented team, constant communication between the PR team and company leadership, and, most importantly, active participation of and support from company leadership.
Like with most of life, you get what you put in.
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.