Whatever you prefer to call it -- self-employment, entrepreneurship, freelancing -- more than 53 million Americas have chosen to be their own boss. Deciding to go out on your own and create your own business can be scary. Everyone’s reason for making the move it different too. Some people need a more flexible schedule, while others just don’t want to answer to anyone else. Regardless, the first year working for yourself teaches you things you never really thought you needed to know -- about business, finance, operations, and most importantly, about yourself.
Now multiply that by 3 (because you never stop learning in this game!).
Having just passed the three year anniversary of starting my own PR consulting firm, I thought it would be appropriate to look back at what I’ve learned.
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.