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What We Think

AI & PR

2/14/2018

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Artificial intelligence (AI) is everywhere these days -- from our phones and cars to advertising and healthcare. There have also been ongoing debates regarding AI taking over journalism, making newsrooms around the world leaner than they already are. 

The field of public relations has also been targeted by AI, but like with journalism, there is a larger debate around the lines between artificial intelligence and human intelligence. While data continues to be a larger contributor to the stories being told (earnings, growth, etc), one critical element to all stories is the human perspective. AI is getting incredibly impressive. Sure, computers can quickly spit out sports scores and write up a brief article on the most recent economic numbers. And Alexa certainly can have a sassy sense of humor at times but it is going to be a while before the human element -- the emotions of a story -- can truly be conveyed by a computer.

Until that time, we will still need journalists and PR professionals to wade through the numbers and dig into the human intelligence and emotion of the stories that need to be told. 
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Rising Above The Fray: What We've Learned From LA-Based Reporters

12/8/2016

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Earlier this year, we invited 3 of the top LA-based journalists -- USA Today's Jefferson Graham, Fast Company writer and freelancer Neal Ungerleider Investor's Business Daily's Brian Deagon -- to join us for a candid discussion around a variety of topics ranging from their top pitch tips and their typical work day to the promotional push into social and video. 
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Jefferson Graham, Tech Columnist, USA Today
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Neal Ungerleider, Freelance Writer
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Brian Deagon, Tech Reporter, Investor’s Business Daily
Below, we've compiled a few of the advice highlights from our hour-long conversation at WeWork Playa Vista below to help us all improve our relations with members of the press. 


Jefferson describing his "typical" work day (he starts his day at 5am with no alarm clock!), how he balances writing stories, responding to story ideas and shooting and editing video, and how he manages working for a media outlet that's based on the east coast. 



​Brian and Jefferson discuss how many emails they get every day and what makes a great pitch stand out (hint: subject lines and personalized emails).



​Neal explains why desk side briefings just don't work anymore and why companies do a disservice to reporters by asking for them.
Stay tuned for more highlights from our Above The Fray event in future posts! In the meantime, are there any topics you'd like to get journalists' perspective on? Let us know as we start pulling together our 2017 events calendar.
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    ROAMings

    Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.

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