Unless you were living under a rock, Apple hosted their regular March product event yesterday. The products were straight-forward and there was no “just one more thing…” The event just came and went. Reporters covered the news, some live blogged but most of the news had come out in the weeks prior to the event.
The curious thing is that with so many Apple fanboys out there, particularly in reporting circles, why weren’t more of them publishing critical post-event analysis? They simply broke or reported on the pre-event claims, attended the event, covered the news and moved on with their day.
It could be a variety of reasons (check all that apply).
That era has slowly petered out since Tim Cook took the reins in August 2011. I’m not saying that’s a bad thing at all. But it certainly shows a complete 180 in the product, business and communications strategy from the company’s previous regime.
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.