How Apple’s Event Flat Lined and Why Nobody Is Talking About It

Unless you were living under a rock, Apple hosted their regular March product event yesterday. The products were straight-forward and there was no “just one more thing…” The event just came and went. Reporters covered the news, some live blogged but most of the news had come out in the weeks prior to the event.

The curious thing is that with so many Apple fanboys out there, particularly in reporting circles, why weren’t more of them publishing critical post-event analysis? They simply broke or reported on the pre-event claims, attended the event, covered the news and moved on with their day.

It could be a variety of reasons (check all that apply).

• Reporters are overworked and they just needed to check the box without overthinking things and overanalyzing.
• The bar was set too high in the first place and Apple is just resetting expectations.
• Until the next big thing that shakes up the industry like the original iPhone, people just aren’t going to care.

One thing we do know: the tight-lipped super-secretive, earth-shattering era of Apple events is officially over.

That era has slowly petered out since Tim Cook took the reins in August 2011. I’m not saying that’s a bad thing at all. But it certainly shows a complete 180 in the product, business and communications strategy from the company’s previous regime.