It may only be early November and your company may still be in the thick of finishing out the quarter -- and the year -- strong. But in reality, with Thanksgiving and the winter holidays quickly approaching, there are really only 5 weeks left in 2016.
We'll pause for a minute to let that sink in.
In addition to completing your 2016 objectives and programs, it's time to start the 2017 planning process. This can be challenging for the communications team if the business hasn't yet started the planning process. BUT IT CAN BE DONE!
Here are a few ways to get started on the 2017 communications planning process:
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.