ROAM Communications

  • Services
  • Team
  • Portfolio
  • Resources
    • Blog
  • Contact
  • PRIVACY
  • Services
  • Team
  • Portfolio
  • Resources
    • Blog
  • Contact
  • PRIVACY

What We Think

How To Get The Most Out Of Your PR Team

5/10/2017

0 Comments

 
Picture
You have a PR team!

Whether you've hired a full-time in-house PR person, a part-time contractor or an agency, you and the business have committed to a PR program. This is a great first step. But the work doesn't stop there. 

A responsible leadership team will not simply hire a PR person or team, walk away and assume that press coverage will start appearing overnight. 

While there are no guarantees in PR, there are certainly steps that you can take to ensure you are getting the most out of your team.
  • Communicate objectives clearly: Communication is key throughout any PR program -- from your search for a team onward. Clearly state your business objectives during your search but also share adjustments to your expectations as the program builds. 
  • Remain an active participant: This is particularly important if you have hired outside assistance. You -- or someone with the appropriate resources and access internally -- must remain an ongoing point of contact and active participant with your PR team so they have everything they need to be successful. 
  • Listen to the experts: You hire lawyers for their legal expertise and you wouldn't pay them only to ignore their advice and go in a different direction. This should be the same case with your PR team. Otherwise, what's the point in paying them to be on your team?
There are many other elements to creating a successful PR program but these three points should get you on the right track so that you are leveraging your PR team properly.
0 Comments



Leave a Reply.

    ROAMings

    Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.

    Archives

    November 2018
    October 2018
    May 2018
    April 2018
    February 2018
    January 2018
    November 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    March 2016

    Categories

    All
    Anniversary
    Apple
    Best Practices
    Communications Strategy
    Crisis Comms
    Drones
    Guest Post
    Journalists
    Launch Strategies
    Marketing Strategies
    Media Relations
    Mythbusting
    Netflix
    Planning
    PR Obstacles
    PR Tips
    Public Speaking
    Rising Above The Fray
    Sony
    Thought Leadership
    Trends
    Uber
    United

    RSS Feed

      Join Our List!

    Subscribe to Newsletter
© COPYRIGHT 2015. ALL RIGHTS RESERVED.