If you’ve been following the Olympics in Rio, and most likely even if you haven’t, you’ve heard about the scandal involving US Olympic swimmer Ryan Lochte. Sadly, this story has taken over a news cycle that should be focused on the athletic successes and national pride associated with the Olympics.
Lochte’s scandal provides some solid PR lessons on what to do when managing a brand crisis, whether an individual or company brand.
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.