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Companies are always looking for ways to get in front of reporters and get their stories heard but they aren't the only ones vying for journalists' attention. The average reporter gets hundreds of email pitches every single day -- and they still have to conduct interviews and write their actual stories. There just aren't enough hours in the day. These are important elements that companies and their leadership teams need to understand as they approach their PR programs and strategies. Now is your chance to to hear directly from some of the top journalists in LA -- what they are looking for, what pitches they avoid and what you can do to help your story rise among the fray. We are excited to announce that we are hosting and moderating this panel at the new WeWork space in Playa Vista, CA on Monday October 24 at 6pm PT. More details below. Please make sure to RSVP here. We look forward to seeing you there! 
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ROAMingsWelcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR. Archives
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