This morning, Mic published a follow-up article on lack of diversity onstage at last week's Apple iPhone 7 event, resulting from an "off the record" conversation. This article brings up some very interesting debates in the PR world around the whole concept of "off the record" conversations.
Any basic Media Training 101 session should explain the differences between "on the record", "off the record", "on background" and other scenarios related to speaking with members of the press. (also see NYU's Journalist Ethics Handbook, points #4-10) Here are a few key takeaways that everyone should learn from this morning's situation:
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.