There are so many misconceptions around PR.
PR also doesn't mean you just throw together a press release, distribute it across a newswire and expect coverage to appear. With the myriad of communications channels available today (Facebook, Medium, Twitter, etc), the press release is far from the only checkbox you need to complete for a success PR campaign. And sometimes, depending on your business objectives, it isn't even a channel you should use at all.
Whether a long-term, on-going communications campaign or a quick product launch, it is critical to have your communications team work closely with the appropriate stakeholders to understand what the business is trying to achieve with this particular program. That way, they are creating the most efficient and effective communications strategy to meet those objectives.
And that may mean no press release.
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.