Stumbled upon an article this morning about a recent video game launch, where a Sony executive chose to blame PR for the backlash from gamers.
“It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer."
Now, we weren't involved in this launch and aren't video game PR experts but this pointing of fingers and blaming PR (or the lack thereof) for the issues the company and its developer partner are having with their audience just doesn't add up.
We should all learn from this example of how NOT to communicate and work with our partners, launch products (until they are actually ready for primetime), and be held accountable. The blame game isn't smart.
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.