Press coverage of your company is important for a variety of reasons. Living in a data driven society, however, we tend to look only at the numbers, in this case, the number of articles and not what's in those articles.
We need to shift our thinking away from quantity and focus more on the quality. Focus needs to be put on several factors including:
You might be stoked for a front page feature article in the business section of a top tier daily newspaper, magazine or blog but if your company/product/executive is being associated with a negative topic, does it deserve the same value as a positive mention in a smaller, more targeted publication that all of your prospective customers, partners and investors read? It's time to focus on quality over quantity.
3 Comments
5/15/2018 01:32:13 am
Quality over quantity is such a powerful statement that greatly affects our work. It is an important point that everyone has to keep in mind. However, the quantity of our work must not affect its quality. I think the point there is, is the importance of being effective and efficient at the same time. They were different because, being effective is about doing the right things, while being efficient is about doing things right. Thank you!
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5/22/2018 03:40:50 pm
I beg to differ. For me, sometimes it just had to be quantity. Often times we are too busy being editors that we forget that sometimes we just need to get off this writer's block or something. We end up criticising our work too much. There will be instances when we just need to finish as much as we were expected to do. It does not mean we will not put quality into consideration, but we need to spend less time deciding if it's good enough already or needs to improve. That way we can discard rejects faster and make room for more items to check until we hit our target.
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6/12/2018 08:34:17 pm
Getting sweat really has a lot of advantages to a person. It can affect your emotional and physical health. Many people nowadays suffer from having a lot of acne, but one main reason why people have, it is because of what they eat. I suffered from acne before and my dermatologist said that it would be a big help to lose some weight because oily foods can cause acne. It became a hobby of mine that is why, I am so happy every day when it is about time to have my workouts.
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ROAMingsWelcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR. Archives
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