 Early on in my in-house career, a well-known, well-respected communications professional shared a mantra with our team: "Repetition doesn't spoil the prayer."
Whether you've heard this particular saying or others -- "Repetition is the mother of all learning," "Practice makes perfect" or "If there's no repetition, there is no rhythm" -- the meaning is powerful and oh so true. And not only for communications professionals but for top executives and company spokespeople. Some may be familiar with the Rule of 7, one of the oldest concepts in marketing, which states that consumers must hear or see your message at least seven times before they will buy from you. There are other similar approaches around repetition, whether it is the controversial 10,000 hours of practice to become world-class in any field or 21 days to make/break a habit. But the concept remains the same: repetition is key. Sure, we've all gotten annoyed by the annual song of the summer that is on repeat everywhere you go or that same commercial that just won't stop playing, but you can pretty much bet that whether you like it or not, you know all of the words to that obnoxious song and you know exactly what brand or product was being pushed. Now the examples above aren't the best or even the recommended approach to getting your message across but they show that repetition of your message is critical. Your executives and spokespeople, along with your sales teams and even your interns should know the company's one liner or elevator pitch. What does your company do? Why is it important? Why should anyone care? Once you have those responses down to a succinct and powerful sentence or two that isn't long winded or put people to sleep with too much jargon... REPEAT, REPEAT, REPEAT.
3 Comments
6/7/2018 08:04:43 pm
I guess based on my opinion, it is important to have a special communication or relationship between choosing sales clerks and the manager of the main office itself. The man should explain or repeat all over the mission and vision of the company toward its customer. Repetition is the to hook up with the customer loyalty. The personality of the sales clerks and managers really matter in this situation. It is not bad to repeat and repeat because we cannot hide the fact that people's understanding is not the same as always to others. 6/25/2018 11:19:48 pm
This might be true but you'll never fully master a thing without dedication in understanding it. I can repeat on reviewing my lessons but as many times as I can but without fully understanding it, it will all be nothing or it will all come to waste. Everyone must have the urge to learn and develop their understanding. Our brain is limitless so we must maximize it. Thank you for this article. 6/28/2018 05:38:13 pm
Repetition is one aspect of learning we tend to forget sometimes. As educators we set this unusually high standard that we forget the fact that some students learn at a very slow pace and that they need to keep repeating everything before the lessons can be embedded or tattooed in their brains as some might say. Students learn a lot from association and repetition and there are other useful methods that we can't just set aside or ignore. Without a customized strategy for each student, any lesson is doomed to fail. Leave a Reply. |
ROAMingsWelcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR. Archives
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