Earlier this year, we invited 3 of the top LA-based journalists -- USA Today's Jefferson Graham, Fast Company writer and freelancer Neal Ungerleider Investor's Business Daily's Brian Deagon -- to join us for a candid discussion around a variety of topics ranging from their top pitch tips and their typical work day to the promotional push into social and video.
Below, we've compiled a few of the advice highlights from our hour-long conversation at WeWork Playa Vista below to help us all improve our relations with members of the press.
Stay tuned for more highlights from our Above The Fray event in future posts! In the meantime, are there any topics you'd like to get journalists' perspective on? Let us know as we start pulling together our 2017 events calendar.
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.