Now that we are more than 3 full months into the new year, we have a bit of an idea of where things might be heading (or do we?) for the remainder of the year. So we've ask some of our ROAM Communications network partners and fellow PR professionals:
"What Are Going To Be The Biggest Trends Or News Cycles In 2017?"
Here's what they had to say:
"Heavy issues related to climate change, war, immigration, human rights and security are going to dominate headlines. Beyond the obvious politics, I think people are going to want to read about and write about human interest stories. And there will be some escapism into the arts, film, literature, history. If those of us in tech are lucky and diligent, there will be news cycles around technological and scientific breakthroughs in areas like health, transportation, agriculture and sustainable global development. If I get my wish, then 2017 will be the year that "blue tech" comes to the fore: the smarter collection of, distribution of and even power-generation from water. I think of water as the new oil."
"The biggest trend in 2017 is uncertainty mixed with distrust. The channels we use to communicate are considered suspect and people now see "alternative facts' in every communication. No trust? No conversation."
"Biggest PR trend will be the rise of Independents becoming a power workforce within PR and marketing-at-large. PR, and news in general, is quickly snowballing to a type of crisis -- authenticity of communication and media are being called into question. As much as big tech giants preach about diversity, our media platforms will continue to be confirmation bias cocoons. There will be a lot of very bad attempts at reaching across the aisle when what we really need to do is go back to basics -- in person and common discourse."
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.