Over the weekend, I read Jason Lemkin's "A SaaS Founder's Guide to PR" on LinkedIn. He makes some great points. But he also oversimplifies and glosses over some of the most important elements of a successful PR program.
It can be easy to make assumptions about PR -- from identifying success measurements to hiring an agency to guaranteeing coverage. PR takes work. It requires a talented team, constant communication between the PR team and company leadership, and, most importantly, active participation of and support from company leadership. Like with most of life, you get what you put in.
6 Comments
10/27/2016 07:09:13 pm
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5/13/2017 06:56:01 am
I think that I am really lucky to stumble upon your article at this time. I have always wanted a career in PR, however, I feel like my degree is very far from it. Despite that, I am still hoping that someday I will able to explore this industry. It is nice of you to enumerate and provide a detailed explanation for each. I enjoyed reading your blog and I did learn a lot.
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11/10/2017 05:37:00 pm
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ROAMingsWelcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR. Archives
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