ROAM Communications

  • Services
  • Team
  • Portfolio
  • Resources
    • Blog
  • Contact
  • PRIVACY
  • Services
  • Team
  • Portfolio
  • Resources
    • Blog
  • Contact
  • PRIVACY

What We Think

The Year In Review: How PR Changed In 2017

1/17/2018

0 Comments

 
Picture
We are now a couple of weeks into 2018. Like nearly every year before, so much changed in 2017 and yet, not really. The media landscape continued to evolve: newsrooms sadly continued to shrink, the written word made way for more and more video and the bar continues to rise on what reporters are willing to cover.

In 2017, this was all further emphasized by the tumultuous US political climate, which caused the blinding national and international spotlights to be cast upon media organizations, how they are reporting on stories and whether or not they are "fake news." The increased pressure placed on journalists trickled down to more pressure on PR professionals and the businesses they represent to communicate more clearly and in a more immediate fashion. PR became even more important and influential within individual businesses as a result.

We asked several PR professionals what changed in 2017 so we can look to improve upon how we can all approach PR and the media in 2018. Here's what they had to say:

"I think truth is more important than ever." 

-- Dave Yewman,
 co-founder of Elevator Speech and owner of DASH Consulting 
"I think the most pressing issue now is the whole “fake news” problem. Ignoring the huge political and social problems created when we undermine any possible independent agency that might question those in power, this is an enormous challenge for PR/communications. Where do you take your stories? How do you deal with it if someone cries “fake news” — which these days, is instantly believed?"

​-- 
Rory O'Connor, Founder and Chief Storyteller, Morcopy Communications
  • "I'm not sure that it's surprising, but the trend I notice most is how many facets of the business that PR now impacts. More and more areas of the business are interested in PR or need guidance, especially around content, voice and tone. It continues to move away from just media relations to a newsroom approach."
-- Sandy Goldberg
0 Comments



Leave a Reply.

    ROAMings

    Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.

    Archives

    November 2018
    October 2018
    May 2018
    April 2018
    February 2018
    January 2018
    November 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    March 2016

    Categories

    All
    Anniversary
    Apple
    Best Practices
    Communications Strategy
    Crisis Comms
    Drones
    Guest Post
    Journalists
    Launch Strategies
    Marketing Strategies
    Media Relations
    Mythbusting
    Netflix
    Planning
    PR Obstacles
    PR Tips
    Public Speaking
    Rising Above The Fray
    Sony
    Thought Leadership
    Trends
    Uber
    United

    RSS Feed

      Join Our List!

    Subscribe to Newsletter
© COPYRIGHT 2015. ALL RIGHTS RESERVED.