ROAM Communications

  • Services
  • Team
  • Portfolio
  • Resources
    • Blog
  • Contact
  • PRIVACY
  • Services
  • Team
  • Portfolio
  • Resources
    • Blog
  • Contact
  • PRIVACY

What We Think

Trust and PR

11/7/2018

1 Comment

 
Picture
Data breaches. Privacy concerns. Delays in public response to customer complaints. 

These are just a few of the many ways companies are continually losing the trust of their customers and diminishing the value of their brands. 

With 24/7 news cycles, increased investigative reporting on local, regional and national levels, and the prominence and use of social media and other online platforms to make concerns public quickly, now more than ever, companies need to have communications strategies in place for any and all potential scenarios. 
  • Be prepared. Regardless of size or industry, every company should have some sort of crisis communications strategy ready and available. This includes chain of command for all communications internally and externally, a set of tough FAQs (with another prepared on the spot for that specific scenario), who needs to be involved in particular matters (legal, etc), and a general timeline for executing said strategy.
  • Be timely. Once an issue is identified, it is important to be timely with your investigation and response both internally and externally. A delayed response helps no one.
  • Be authentic. Make sure your responses are reflective of the company voice. You will most likely get guidance on language from legal but be mindful that any statements honor what the company stands for and sounds like in all other communications.
  • Be honest. If nothing else, be truthful about what has happened/is happening. The truth always comes out so it is best that it come from you!

Trust is paramount to the success of any business as without your customers and partners, it is difficult to grow or even survive. Make sure you have the key pieces in place to keep trust a top priority.
1 Comment
phd dissertation writing services link
3/20/2019 03:45:09 pm

It's the nature of man to give respect and trust not just to people who deserve it but also to those that does not have any record yet whether there is a reason why you shouldn't give them any. This is why maybe it's best to stay invisible and neutral sometimes. It's best when people don't know anything about you. The less they know, the more they will be generous with everything because there remains a mystery of what if you really deserve it? Me, I try to be nice to everyone including those which seem tainted because again, you will never know where they really come from and who they really are.

Reply



Leave a Reply.

    ROAMings

    Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.

    Archives

    November 2018
    October 2018
    May 2018
    April 2018
    February 2018
    January 2018
    November 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    March 2016

    Categories

    All
    Anniversary
    Apple
    Best Practices
    Communications Strategy
    Crisis Comms
    Drones
    Guest Post
    Journalists
    Launch Strategies
    Marketing Strategies
    Media Relations
    Mythbusting
    Netflix
    Planning
    PR Obstacles
    PR Tips
    Public Speaking
    Rising Above The Fray
    Sony
    Thought Leadership
    Trends
    Uber
    United

    RSS Feed

      Join Our List!

    Subscribe to Newsletter
© COPYRIGHT 2015. ALL RIGHTS RESERVED.