Data breaches. Privacy concerns. Delays in public response to customer complaints.
These are just a few of the many ways companies are continually losing the trust of their customers and diminishing the value of their brands.
With 24/7 news cycles, increased investigative reporting on local, regional and national levels, and the prominence and use of social media and other online platforms to make concerns public quickly, now more than ever, companies need to have communications strategies in place for any and all potential scenarios.
Trust is paramount to the success of any business as without your customers and partners, it is difficult to grow or even survive. Make sure you have the key pieces in place to keep trust a top priority.
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.