If you engage a legal firm, more likely than not, you will not only listen to their advise, but also act on it. So why do so many companies engage a PR agency or freelancer, sometimes with a hefty retainer, only to ignore the guidance they paid for?
Sadly, this is a question that many PR professional face on a regular basis.
In order to save your company money and frustration, it is critical to be prepared before engaging with a PR agency or freelancer.
So are you ready?
Welcome to ROAMings, a compilation of thoughts and musings about the PR and media industries. This is an opportunity to discuss the “here and now” of the industry, interesting events or case studies, pivotal moments that affect how we approach PR, etc. It isn’t about brand loyalties or preferences -- and we will not be publishing self-promotional materials or talk about our clients in this setting -- but how those brands, individuals and events are leveraging (or in some cases abandoning) PR.