The evolution of ROAM has been completely tied to my personal life, and honestly, that's made both more interesting and more complicated than I ever expected.

There's a moment in every entrepreneur's journey when life presents you with an unexpected fork in the road, and you have to decide whether to take the safe path or venture into uncharted territory.

While your competitors are hitting the pause button on their communications efforts, smart PR professionals know that summer presents a golden opportunity to amplify their message when the noise level drops.

While securing that front-page feature or industry publication spotlight certainly delivers value, limiting PR to media coverage alone is like using a Swiss Army knife solely as a bottle opener—you're missing out on most of its capabilities.

In communications, as in architecture, the strength of the foundation determines how high you can build. By taking the time to thoroughly understand your media landscape and competitive environment, you create a solid base that supports more ambitious and effective communications efforts.

How should companies approach media relations when the news cycle is consumed by stories outside their industry? Should you proceed as planned, pivot your strategy, or pause altogether?

The best communications teams proactively develop and maintain a core set of materials that ensure consistent, accurate messaging across all touchpoints.

Don’t settle for random acts of PR. Because when it comes to communications, a clear plan isn’t optional—it’s the foundation of everything.

In my last post, I talked about why patience is the secret ingredient to successful PR. Now, let’s dig deeper into a common challenge PR teams face: unrealistic timelines.

Let’s dig into why listening to your communications team is essential, how it parallels trusting other experts, and what happens when you lean into their expertise.

Change is never easy, but in the fast-moving world of PR and communications, staying stagnant can be just as risky. Whether you’re feeling stuck, underwhelmed, or unsure about your comms efforts, it’s worth exploring whether it’s your strategy, your team—or both—that needs a refresh.

Internal and external communications each play a vital role in an organization’s success, but their benefits are distinct and complementary.

The key to effective communication is simple but powerful: write through the eyes of your audience. When you prioritize clarity and connection over complexity, you’ll find that your message resonates—and drives action.

The annual list recognizes the country's leading B2B companies that have proven track records of supporting entrepreneurs and helping companies grow

ROAM Founder and Principal Kat Eller Murray recently discussed the importance of media relations for business growth with Michelle Tennant Nicholson of Authority Magazine.

ROAM Founder and Principal Kat Eller Murray reflects on 10 years in business with the 10 things she's learned over the last decade.

ROAM Founder and Principal Kat Eller Murray recently discussed the importance of media relations for business growth with Kage Spatz of Authority Magazine.

In celebration of Katie’s first year as a PR Associate with ROAM, we asked her to share her learnings over the last year in hopes it reminds us all about our early days in communications.

Right now, wherever you turn, whatever you watch or read, you will see something about the Olympics. Timeliness is key in PR but you also need to be thoughtful.

ROAM Founder and Principal Kat Eller Murray joined Nicole Jordan of sister agency Radix Collective to discuss "bad clients".

Trust is paramount to the success of any business as without your customers and partners, it is difficult to grow or even survive. Make sure you have the key pieces in place to keep trust a top priority.

Follow a simple rule for your PR strategy: If it doesn't meet a business objective, don't do it.

In order to save your company money and frustration, it is critical to be prepared before engaging with a PR agency or freelancer.

REPEAT, REPEAT, REPEAT.

It's time to focus on quality over quantity.

A look at AI and its impact on PR

How to think about -- and react -- to opinion pieces.

While we tend to say "PR isn't magic" or we (PR pros) "aren't magicians", in fact, we are very much so. Just no one sees all the work that goes into it all. And that's the point.

Here are a few things we think will happen in the world of PR in 2018.

We asked several PR professionals what changed in 2017 so we can look to improve upon how we can all approach PR and the media in 2018.

Here are a few ideas and suggestions for possible PR resolutions for 2018

The year has flown by but rather than panic about what has yet to be done, it is important to focus on what can be accomplished with the remaining two months of the year as well as what can be prepared for the year to come!

Regardless of where your time has gone so far, it is important to reflect and prepare.

We need to cherry pick the right moments to share information that is relevant to them. They will appreciate the information -- and the company -- much more for it!

Always be prepared. Always communicate with your PR team.

Do your research and make sure story opportunities are going to help drive your business objectives, not just get a story for the sake of getting a story.

Is third party research worth it?

Digging into the differences and similarities of earned and paid media

Identifying, and more importantly understanding, your audience can make or break your business. Yet many organizations tend to skip or gloss over it.

When and how to approach corrections -- and when to just let it go.

While there are no guarantees in PR, there are certainly steps that you can take to ensure you are getting the most out of your team.

While press hits and social media tend to dominate the conversation when it comes to communications programs, there are still a few more traditional elements that always seem to fall by the wayside.

Some may view these platforms as the "easy way" to get content published and out into the public sphere, believing that this isn't "real coverage". True.

When and how to decide it is time for PR.