July 12, 2023

Artificial intelligence (AI) is everywhere these days -- from our phones and cars to advertising and healthcare. There have also been ongoing debates regarding AI taking over journalism, making newsrooms around the world leaner than they already are.

The field of public relations has also been targeted by AI, but like with journalism, there is a larger debate around the lines between artificial intelligence and human intelligence. While data continues to be a larger contributor to the stories being told (earnings, growth, etc), one critical element to all stories is the human perspective. AI is getting incredibly impressive. Sure, computers can quickly spit out sports scores and write up a brief article on the most recent economic numbers. And Alexa certainly can have a sassy sense of humor at times but it is going to be a while before the human element -- the emotions of a story -- can truly be conveyed by a computer.

Until that time, we will still need journalists and PR professionals to wade through the numbers and dig into the human intelligence and emotion of the stories that need to be told.

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