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Authority Magazine: The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro
ROAM Founder and Principal Kat Eller Murray recently discussed the importance of media relations for business growth with Michelle Tennant Nicholson of Authority Magazine.
September 4, 2023
10 Things I’ve Learned Over 10 Years Of ROAM
ROAM Founder and Principal Kat Eller Murray reflects on 10 years in business with the 10 things she's learned over the last decade.
July 13, 2023
Authority Magazine - How To Leverage Media To Grow Your Business
ROAM Founder and Principal Kat Eller Murray recently discussed the importance of media relations for business growth with Kage Spatz of Authority Magazine.
June 22, 2023
Reflecting on my first year as a PR professional
In celebration of Katie’s first year as a PR Associate with ROAM, we asked her to share her learnings over the last year in hopes it reminds us all about our early days in communications.
May 18, 2023
What The Olympics Can Teach Us About PR
Right now, wherever you turn, whatever you watch or read, you will see something about the Olympics. Timeliness is key in PR but you also need to be thoughtful.
August 8, 2021
LISTEN: Bad Clients: How to Spot Them and What To Do With Them
ROAM Founder and Principal Kat Eller Murray joined Nicole Jordan of sister agency Radix Collective to discuss "bad clients".
June 30, 2021
Trust and PR
Trust is paramount to the success of any business as without your customers and partners, it is difficult to grow or even survive. Make sure you have the key pieces in place to keep trust a top priority.
November 7, 2018
If It Doesn't Meet A Business Objective, Don't Do It
Follow a simple rule for your PR strategy: If it doesn't meet a business objective, don't do it.
October 24, 2018
Trusting Expertise
In order to save your company money and frustration, it is critical to be prepared before engaging with a PR agency or freelancer.
October 10, 2018
Repetition of the Message
May 1, 2018
Quality Over Quantity
It's time to focus on quality over quantity.
April 24, 2018
A look at AI and its impact on PR
February 14, 2018
Opinion Pieces Are Just That... Opinions
How to think about -- and react -- to opinion pieces.
February 7, 2018
PR Is Magic and PR Pros Are Magicians
While we tend to say "PR isn't magic" or we (PR pros) "aren't magicians", in fact, we are very much so. Just no one sees all the work that goes into it all. And that's the point.
January 31, 2018
What To Expect From PR In 2018
Here are a few things we think will happen in the world of PR in 2018.
January 24, 2018
The Year In Review: How PR Changed In 2017
We asked several PR professionals what changed in 2017 so we can look to improve upon how we can all approach PR and the media in 2018.
January 17, 2018
Resolutions for the New Year
Here are a few ideas and suggestions for possible PR resolutions for 2018
January 4, 2018
End of Year PR Planning
The year has flown by but rather than panic about what has yet to be done, it is important to focus on what can be accomplished with the remaining two months of the year as well as what can be prepared for the year to come!
November 1, 2017
Mid-Year PR Reviews: Time to Check-In and Check-Up
Regardless of where your time has gone so far, it is important to reflect and prepare.
July 25, 2017
Making Your Content Count
We need to cherry pick the right moments to share information that is relevant to them. They will appreciate the information -- and the company -- much more for it!
June 27, 2017
When Working With PR, Communication Is Key
Always be prepared. Always communicate with your PR team.
June 21, 2017
Prioritizing Your Media Strategy
Do your research and make sure story opportunities are going to help drive your business objectives, not just get a story for the sake of getting a story.
June 14, 2017
Invest or Ignore: Third Party Research
Is third party research worth it?
June 7, 2017
Earned Vs. Paid Media
Digging into the differences and similarities of earned and paid media
May 30, 2017
Know Your Audience
Identifying, and more importantly understanding, your audience can make or break your business. Yet many organizations tend to skip or gloss over it.
May 23, 2017
The Truth About Corrections and Factual Inaccuracies
When and how to approach corrections -- and when to just let it go.
May 18, 2017
How To Get The Most Out Of Your PR Team
While there are no guarantees in PR, there are certainly steps that you can take to ensure you are getting the most out of your team.
May 10, 2017
Why Speaking & Awards Programs Still Matter
While press hits and social media tend to dominate the conversation when it comes to communications programs, there are still a few more traditional elements that always seem to fall by the wayside.
May 2, 2017
The Contributed Content Backlash
Some may view these platforms as the "easy way" to get content published and out into the public sphere, believing that this isn't "real coverage". True.
April 25, 2017
Are You Ready For PR?
When and how to decide it is time for PR.
April 18, 2017
ROAM 10th anniversary logo
Certified Women's Business Enterprise (WBENC)
ROAM Communications is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.
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