Signals & Strategy is ROAM's proprietary intelligence platform,
scanning the media landscape daily to surface what matters, filter out the noise, and translate it into strategic action for communications teams and the leadership they support.
Most media monitoring tools tell you what happened. Signals & Strategy tells you what to do about it.
The platform pulls from more than a dozen major outlets daily and applies strategic communications logic to every signal it surfaces. The result isn't a news feed. It's a daily briefing built around your business.
The stories dominating headlines that day — ranked by cross-outlet pattern, with strategic signals on whether to newsjack, avoid, monitor, or build around each cycle.
Brand mentions and press articles from the past week, with recommended response types and an AI-generated intelligence brief for leadership teams who need context without the PR background.
Sector signals, regulatory shifts, and funding news — surfaced with strategic recommendations on narrative opportunities and timing.
What rivals are announcing and getting coverage for — with recommended response frameworks built in.
Reporters extracted from coverage across all four categories, ranked by priority and beat relevance, with relationship context and quick links.
Signals & Strategy is available to ROAM clients as part of their engagement — and to a limited number of in-house communications teams and leadership groups through a separate access program.
This is not a self-serve tool.
Access is reviewed to ensure the platform is matched to teams where it will create the most impact.
We're onboarding a limited number of teams.
Tell us a bit about where you are and what you're working on.
